Bitcoin Marketing – Case Studies

Bitcoin Marketing – Case Studies

Bitcoin Marketing

Successful Bitcoin Marketing often results from businesses that are innovative simply accepting payments to open up new niches. Many businesses have had great fortunes with using Bitcoin, which further strengthens the economy by giving more uses for the cryptocurrency. The nearly the inability and non existent fees to reverse transactions is a huge selling point for business, where traditional payment methods (like credit cards) might result in the business with losses.
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Listed below are some of the businesses which have had amazing success with accepting Bitcoin as a payment method.

Bees Brothers

Bees Brothers was a business set up by 3 brothers that were learning about bees through farming honey. In time, they finished up with more honey than they knew what to do with, and began to sell it locally. This eventually led to accepting Bitcoin for online purchases, being that it has no fees and is an extremely safe method for accepting payments (with no charge backs), and their business exploded from there.

It’s really safe to say that Bitcoin is what made their business as effective as it is today, and they, in turn, helped strengthen Bitcoin by accepting it. It is a win-win for everybody.


Expedia is an important site for booking travel, and they have fairly recently started accepting Bitcoin as a payment method. They tout more than 290,000 bookable properties. As of yet, airline tickets and car rentals are not able to be paid via Bitcoin, but they’ve reported that they’re working on it.

It’s not clear exactly how much the acceptance of Bitcoin has affected Expedia, but they stated that they came up with their own estimates in regards to what they should expect. Expedia further explained they have been meeting and exceeding those estimates, leading to things which are great for the organization (and Bitcoin).


Dell is a significant computer company that virtually everyone ought to be comfortable with. The acceptance of theirs of Bitcoin was a signal that it was going to make it mainstream, or perhaps at least gain more awareness from those that usually are uncomfortable with the idea of cryptocurrencies.

It’s hard to say exactly how their business accepting the coins is likely to affect them, but it is important to take into consideration the fact that their clients largely include computer experts and also other knowledgeable individuals. Put simply, it is difficult to go wrong with accepting Bitcoin as a technology company.

As of yet, no information has been released as to what effects the move to accepting Bitcoin has had on Dell, nevertheless, it is safe to assume it is going to at a minimum be helpful. Whether or not the income for the organization do not increase, every sale that happens through Bitcoin means a lot less is lost because of fraud and fees.

Why Bitcoin is Great for Businesses

When it boils down to it, Bitcoin offers similar rewards to other businesses that accept them. They offer reliable payments (that cannot be reversed or even be discovered to be fraudulent), low fees (the acceptor pays nothing at all on their end) and quick transfers (there is no waiting for days or weeks to get the resources in).

All of these help boost business productivity, increase the profit and help secure the business overall. Besides this, all funds that are taken in are held by the organizations themselves, rather than requiring you to wait for a third party to release (or not release) them.

As a lot more and more businesses jump on board with Bitcoin, it’ll help push others to get in on it as well. This benefits entire community, by increasing the number of companies and consumers that are using the currency, which in turn gives more uses and helps create more liquidity.

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